How to optimize your Google Business Profile listing
Here are some steps you can take to improve your Google business profile:
- Claim and verify your business: To get started, you’ll need to claim and verify your business on Google My Business. This will allow you to manage your business information on Google and improve your visibility on Google Search and Maps.
- Complete your profile: Make sure to complete all fields in your business profile, including your business name, contact information, and hours of operation. This will help potential customers find the information they need about your business.
- Add photos and videos: Adding high-quality photos and videos of your business and products can help you stand out on Google and attract more customers.
- Encourage reviews: Encourage your customers to leave reviews on your Google business profile. Positive reviews can help improve your ranking on Google and attract new customers.
- Use relevant categories: Choose categories that accurately reflect the products or services your business offers. This will help your business appear in relevant search results.
- Keep your information up to date: Make sure to keep your business information up to date, including your hours of operation, contact information, and any changes to your products or services.
- Use Google Posts: Google Posts allow you to share updates, events and offers directly on your Google business profile. This can be a good way to keep customers informed and engaged with your business.
Keep an eye on your Insights: Use the Insights feature on GMB to track how customers are interacting with your profile, such as how they found it, how many views it’s getting, and how they’re interacting with your content.