9 Tips for a great small business website
Many factors can contribute to the success of a website. Some of the key elements of a great website include:
A clear purpose
A successful website has a clear purpose and communicates it effectively to its visitors. This could be to inform, sell a product or service, or provide a platform for communication.
Easy navigation
A website should be easy to navigate, with a logical structure and clear labels for its pages. This helps visitors find what they are looking for quickly and easily.
High-quality content
A website’s content should be well-written, informative, and relevant to its target audience. It should also be regularly updated to keep visitors coming back.
Aesthetically pleasing design
A visually appealing website can help keep visitors engaged and on the site for longer. This includes choosing an appropriate color scheme and layout and using high-quality images and graphics.
Mobile-friendliness
With more and more people accessing the internet on their phones and tablets, a website needs to be optimized for mobile devices. A website should be optimized for all devices and screen sizes, so it can be easily viewed and used on desktop computers, tablets, and smartphones.
Fast loading times
Visitors are likely to leave a website if it takes too long to load, so it’s important to optimize your website’s loading speed. A website should load quickly and efficiently, with minimal lag or delays.
SEO
Search engine optimization (SEO) helps to improve a website’s visibility in search engine results. This can be achieved through a variety of techniques, such as using relevant keywords and having a well-structured website.
Accessibility
A website should be designed to be accessible to as many people as possible, including those with disabilities or special needs. A great and free tool to help your site be more accessible is UserWay.
Security
A secure website helps to build trust with visitors and can also impact search engine rankings. This includes having an SSL certificate and taking steps to protect against cyber threats.
Overall, a great website is one that is user-friendly, visually appealing, fast, accessible, and provides valuable information to the users.
If you need a website that doesn’t just look great but helps drive you business, contact us >